7f77 Privacy Policy – How We Protect Your Personal Data in Pakistan

7f77 is an online gaming and sports betting platform operating at 7f77.im, serving players based in Pakistan. For the purposes of this Privacy Policy, 7f77 acts as the data controller in respect of personal data collected from platform users — meaning we determine the purposes and means of processing your personal data.

Our primary contact for data-related enquiries is our support team, reachable at support@7f77.im. We aim to respond to all privacy-related requests within 5 business days.

This policy covers all products and services available through the 7f77 platform, including online slots, live casino, crash games, virtual sports, PSL and other sports betting, and fishing games. It also covers all communications between you and 7f77, including customer support interactions by email or live chat.

7f77 collects the following categories of personal data from platform users. We collect only what is necessary for the specific purposes described in Section 4.

We do not intentionally collect sensitive categories of personal data such as religious beliefs, political opinions, health data or biometric data beyond what is strictly required for identity verification (e.g., a face photograph for liveness verification where mandated).

7f77 collects personal data through the following channels:

• Direct submission: When you register an account, complete KYC verification, make a deposit or withdrawal, contact customer support or respond to a survey. You provide this data directly and voluntarily.
• Automated technical collection: When you access 7f77, our servers automatically log your IP address, device information, browser type, pages visited and session timing. This happens regardless of whether you are logged in.
• Cookies and local storage: The 7f77 platform uses cookies and browser local storage to maintain session state, remember your preferences and improve platform performance. See Section 7 for full cookie details.
• Payment processing systems: When you make a transaction via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT or card, confirmation data from the payment processor is returned to 7f77 to verify the transaction. The payment method itself handles your full payment credentials — 7f77 does not store full card numbers or mobile wallet PINs.
• Third-party game providers: Where you play games hosted by third-party providers within the 7f77 platform, those providers may log game event data which is passed back to us for account crediting and dispute resolution purposes.

Every piece of data that 7f77 collects is used for a specific, identified purpose. The following table explains how we use your data and why:

• Account creation and management: Identity and contact data is used to create and maintain your 7f77 account, verify your identity, and manage access to the platform.
• Payment processing: Financial data is used to process your deposits and withdrawals in PKR, reconcile transactions and investigate payment disputes.
• Fraud prevention and security: Account activity data, device data and IP information are used to detect suspicious activity, prevent fraud, identify unauthorised account access and protect both you and the platform.
• Responsible gaming: Activity and betting history data is used to identify signs of problem gambling behaviour and to administer the responsible gaming tools you set on your account — such as deposit limits, loss limits and self-exclusion.
• Customer support: Communications data is used to handle your support requests, investigate disputes and maintain a record of the resolution reached.
• Legal and regulatory compliance: Identity data, financial data and transaction logs are retained to meet anti-money laundering obligations, respond to regulatory enquiries and cooperate with law enforcement where legally required.
• Platform improvement: Anonymised and aggregated technical and activity data is used to analyse platform usage patterns and improve game performance, payment reliability and the overall user experience for Pakistani players.
• Marketing communications: Contact data is used to send you promotional emails or SMS messages only if you have opted in to receive them. You can opt out at any time through your account settings or by contacting support.

For each purpose for which 7f77 processes your personal data, we rely on one or more of the following legal bases:

• Contract performance: Processing is necessary to deliver the service you have signed up for — including account management, game access and payment processing. Without this processing, 7f77 cannot operate your account.
• Legal obligation: Processing is required to comply with applicable laws, including anti-money laundering regulations and identity verification requirements. This processing cannot be opted out of.
• Legitimate interests: Processing is in the legitimate interests of 7f77 — such as fraud detection, platform security and service improvement — provided those interests are not overridden by your rights and interests.
• Consent: For marketing communications, processing is based on your explicit consent, which you can withdraw at any time without affecting the legality of prior processing or your ability to use the platform.

7f77 shares personal data with third parties only where necessary and only on the basis described below. We do not sell your data.

• Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, IBFT and Visa/Mastercard acquiring banks receive transaction data necessary to process your deposits and withdrawals. These parties process data under their own privacy policies and are bound by financial industry data protection standards.
• Identity verification providers: Where KYC verification involves third-party software for document checking or liveness detection, that provider receives your identity document images and verification data under a data processing agreement with 7f77.
• Game providers: Third-party game providers whose titles are available on the 7f77 platform receive your player session data necessary to run the game and return results. They do not receive your contact or payment details.
• Regulatory and law enforcement authorities: 7f77 may disclose personal data to regulators, law enforcement agencies or courts where required by law, a valid legal order or to protect the rights and safety of the platform and its users.
• Fraud prevention services: Anonymised or tokenised data may be shared with fraud detection services to identify patterns associated with fraudulent accounts or transactions.
• Professional advisers: Lawyers, auditors or other professional advisers engaged by 7f77 may have access to personal data on a need-to-know basis, subject to confidentiality obligations.

The 7f77 platform uses cookies and similar browser technologies to operate the service. Cookies are small text files stored on your device that help the platform function correctly and improve your experience.

The categories of cookies used on 7f77 are:

• Essential cookies: Required for the platform to function. These manage your login session, maintain your basket of selected games and handle security tokens. You cannot opt out of essential cookies without losing platform functionality.
• Functional cookies: Remember your preferences such as language settings and responsible gaming tool configurations. These improve your experience but are not strictly necessary.
• Analytics cookies: Help us understand how users navigate the platform — which pages are visited, how long sessions last and where errors occur. Data is anonymised and aggregated before analysis. No individual player is identifiable from analytics data.
• Security cookies: Used to detect and prevent fraudulent activity, including bot traffic and session hijacking attempts.

7f77 does not use third-party advertising cookies or tracking pixels from advertising networks. You will not see cross-site targeted advertising based on your 7f77 activity elsewhere on the internet as a result of cookies placed by us.

You can manage cookie preferences through your browser settings. Restricting essential cookies will impair your ability to use the platform.

7f77 retains personal data for the following periods, after which it is securely deleted or anonymised:

• Active account data: Retained for the duration of your account and for a period of five years after account closure, to meet anti-money laundering and regulatory retention obligations.
• Transaction and betting records: Retained for five years from the date of each transaction, as required by financial compliance standards.
• KYC verification documents: Retained for five years from the date of verification or account closure, whichever is later.
• Customer support records: Retained for three years from the date of the support interaction, unless the interaction relates to an ongoing dispute or legal matter.
• Technical and device logs: Retained for 90 days from collection for security monitoring purposes, after which they are deleted.
• Marketing consent records: Retained for as long as you hold an account, updated whenever you change your preferences.

After the applicable retention period, data is securely deleted or irreversibly anonymised. Where anonymisation is used, the resulting data no longer constitutes personal data and may be retained indefinitely for aggregated analytics purposes.

As a user of 7f77, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at support@7f77.im with the subject line "Data Rights Request". We will acknowledge your request within two business days and fulfil it within 30 days.

7f77 implements technical and organisational security measures appropriate to the risk level of the data processed. These measures include:

• TLS encryption for all data in transit between your device and 7f77 servers.
• Encryption at rest for sensitive data categories including identity documents and financial records.
• Role-based access controls ensuring that employees can only access personal data relevant to their specific job function.
• Regular security testing including vulnerability assessments of platform infrastructure.
• Incident response procedures with defined timelines for breach detection, containment and notification.
• Staff training on data protection obligations and secure data handling practices.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, 7f77 will notify affected users as quickly as practicable, with details of the nature of the breach, what data was involved and what steps we have taken in response.

7f77 is strictly a platform for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that an account belongs to a person under 18, the account will be closed immediately and any data associated with it will be deleted in accordance with our retention policy, except where retention is required for legal reasons.

If you believe that a person under 18 has registered an account at 7f77, please contact us immediately at support@7f77.im so we can investigate and take appropriate action.

7f77 may update this Privacy Policy from time to time to reflect changes in our data practices, regulatory requirements or the services we offer. When material changes are made, we will:

• Post the updated policy on this page with a revised "Last Updated" date.
• Notify registered members via the email address associated with their account at least 7 days before the changes take effect.
• Display a notice on the 7f77 platform to alert active users to the update.

Your continued use of the 7f77 platform after the effective date of any updated Privacy Policy constitutes your acceptance of the revised policy. If you do not agree with any changes, you should stop using the platform and contact us to request account closure and data deletion.

Minor changes — such as corrections of typographical errors or clarifications that do not materially alter the substance of how data is processed — may be made without advance notice, though the "Last Updated" date will always reflect the most recent change.

For any questions, concerns or requests relating to this Privacy Policy or the handling of your personal data by 7f77, please contact our support team:

This Privacy Policy was last updated on 1 January 2025. It supersedes all prior versions of the 7f77 Privacy Policy.